.conversion-section{padding:76px 0}.conversion-section.alt{background:#fff9f4}.conversion-heading{max-width:650px;margin-bottom:30px}.conversion-heading h2{margin:6px 0 8px}.conversion-heading p{margin:0;color:#685f68;line-height:1.7}.collection-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.collection-card,.seller-card{overflow:hidden;border:1px solid #eadfea;border-radius:24px;background:#fff;box-shadow:0 14px 38px rgba(44,31,61,.08);transition:transform .22s ease,box-shadow .22s ease}.collection-card:hover,.collection-card:focus-within,.seller-card:hover,.seller-card:focus-within{transform:translateY(-4px);box-shadow:0 20px 46px rgba(44,31,61,.14)}.collection-media,.seller-media{display:block;aspect-ratio:4/3;overflow:hidden;background:#f8effb}.collection-media img,.seller-media img{width:100%;height:100%;object-fit:cover;transition:transform .35s ease}.collection-card:hover img,.seller-card:hover img{transform:scale(1.025)}.collection-copy,.seller-copy{padding:20px}.collection-copy h3,.seller-copy h3{margin:0 0 7px;font-size:1.14rem}.collection-copy p{min-height:48px;margin:0 0 16px;color:#685f68;line-height:1.5}.collection-link,.seller-link{display:inline-flex;align-items:center;min-height:44px;color:#151217;font-weight:700;text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:4px}.trust-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}.trust-card{padding:24px 18px;border:1px solid #ece2ee;border-radius:20px;background:#fff;text-align:center}.trust-icon{display:grid;width:48px;height:48px;margin:0 auto 14px;place-items:center;border-radius:15px;background:linear-gradient(135deg,#ffe6ee,#e9e4ff);color:#49305f;font-weight:800}.trust-card h3{margin:0 0 6px;font-size:1rem}.trust-card p{margin:0;color:#6b626d;font-size:.9rem;line-height:1.5}.seller-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}.seller-copy .price{display:block;margin:10px 0 8px}.occasion-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.occasion-tile{display:flex;min-height:126px;align-items:flex-end;padding:22px;border:1px solid #eadfea;border-radius:22px;background:linear-gradient(145deg,#fff,#f8ecff);color:#17131a;font-family:Poppins,sans-serif;font-size:1.08rem;font-weight:700;box-shadow:0 10px 25px rgba(44,31,61,.06);transition:transform .22s ease,box-shadow .22s ease}.occasion-tile:nth-child(2n){background:linear-gradient(145deg,#fff,#fff0df)}.occasion-tile:nth-child(3n){background:linear-gradient(145deg,#fff,#eaf8ff)}.occasion-tile:hover,.occasion-tile:focus-visible{transform:translateY(-3px);box-shadow:0 16px 34px rgba(44,31,61,.12)}.process-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}.process-card{position:relative;padding:25px 22px;border:1px solid #e9dfeb;border-radius:22px;background:#fff}.process-number{display:grid;width:42px;height:42px;margin-bottom:16px;place-items:center;border-radius:14px;background:#2c213f;color:#fff;font-family:Poppins,sans-serif;font-weight:700}.process-card h3{margin:0 0 7px;font-size:1.04rem}.process-card p{margin:0;color:#6a626b;line-height:1.55}.conversion-cta{padding:24px 0 86px}.conversion-cta-inner{display:flex;align-items:center;justify-content:space-between;gap:30px;padding:44px 48px;border-radius:30px;background:linear-gradient(125deg,#2b213f,#49346d);color:#fff;box-shadow:0 24px 54px rgba(43,33,63,.2)}.conversion-cta h2{margin:0 0 8px;color:#fff}.conversion-cta p{margin:0;color:#eee7f8}.conversion-cta-actions{display:flex;flex-wrap:wrap;gap:12px}.conversion-cta .btn{border-color:#fff;background:#fff;color:#17131a}.conversion-cta .btn.secondary{background:transparent;color:#fff}.collection-link:focus-visible,.seller-link:focus-visible,.occasion-tile:focus-visible{outline:3px solid #8856c7;outline-offset:3px}
@media(max-width:900px){.collection-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.trust-grid,.seller-grid,.process-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.conversion-cta-inner{align-items:flex-start;flex-direction:column}.occasion-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:620px){.conversion-section{padding:56px 0}.collection-grid,.trust-grid,.seller-grid,.process-grid{grid-template-columns:1fr}.occasion-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.occasion-tile{min-height:104px;padding:17px;font-size:.96rem}.collection-copy p{min-height:0}.conversion-cta{padding-bottom:62px}.conversion-cta-inner{padding:32px 24px;border-radius:24px}.conversion-cta-actions{width:100%}.conversion-cta-actions .btn{width:100%;justify-content:center}}
@media(prefers-reduced-motion:reduce){.collection-card,.seller-card,.collection-media img,.seller-media img,.occasion-tile{transition:none}}

/* Strategy C staging trial. The established LolliLabz component language is unchanged. */
.strategy-c-homepage .strategy-c-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.strategy-c-homepage .strategy-c-collection-card,.strategy-c-homepage .strategy-c-product-card{display:flex;min-width:0;overflow:hidden;flex-direction:column}.strategy-c-homepage .strategy-c-media,.strategy-c-homepage .strategy-c-product-media{display:block;aspect-ratio:4/3;overflow:hidden;background:#fffaf0}.strategy-c-homepage .strategy-c-media img,.strategy-c-homepage .strategy-c-product-media img{display:block;width:100%;height:100%;object-fit:contain;transition:transform .35s ease}.strategy-c-homepage .strategy-c-collection-card:hover img,.strategy-c-homepage .strategy-c-collection-card:focus-within img,.strategy-c-homepage .strategy-c-product-card:hover img,.strategy-c-homepage .strategy-c-product-card:focus-within img{transform:scale(1.025)}.strategy-c-homepage .strategy-c-collection-card .card-body{display:block;padding:20px 24px}.strategy-c-homepage .strategy-c-collection-card h3{margin:0;font-size:23px}.strategy-c-homepage .strategy-c-product-card .card-body{display:flex;flex:1;align-items:flex-start;flex-direction:column;padding:25px}.strategy-c-homepage .strategy-c-product-card .tag{float:none;align-self:flex-start}.strategy-c-homepage .strategy-c-product-card h3{margin-top:2px}.strategy-c-homepage .strategy-c-product-card .sub{margin:0 0 4px}.strategy-c-homepage .strategy-c-product-card .price{display:block;margin:0}.strategy-c-homepage .strategy-c-product-card .btn{width:100%;margin-top:auto;text-align:center}.strategy-c-homepage .strategy-c-product-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.strategy-c-homepage .strategy-c-personalised-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.strategy-c-homepage .surprise-station-coming-soon{display:block;aspect-ratio:4/3;overflow:hidden;background:#fff7f3}.strategy-c-homepage .surprise-station-coming-soon img{display:block;width:100%;height:100%;object-fit:contain}.strategy-c-homepage .strategy-c-why{padding:86px 0}.strategy-c-homepage .strategy-c-why .conversion-heading h2{font-size:clamp(34px,4.5vw,54px)}.strategy-c-homepage .strategy-c-guide-grid{grid-template-columns:repeat(3,minmax(0,1fr))}.strategy-c-homepage .strategy-c-guide-grid .home-guide-image{aspect-ratio:16/10}.strategy-c-homepage .strategy-c-guide-grid .home-guide-image img{object-fit:contain;background:#fffaf0}.strategy-c-homepage .home-guides-action{margin-top:28px}.strategy-c-homepage section[id]{scroll-margin-top:92px}
@media(max-width:900px){.strategy-c-homepage .strategy-c-grid,.strategy-c-homepage .strategy-c-product-grid,.strategy-c-homepage .strategy-c-personalised-grid,.strategy-c-homepage .strategy-c-guide-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:620px){.strategy-c-homepage .strategy-c-product-grid,.strategy-c-homepage .strategy-c-personalised-grid,.strategy-c-homepage .strategy-c-guide-grid{grid-template-columns:1fr}.strategy-c-homepage .strategy-c-collection-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}.strategy-c-homepage .strategy-c-collection-card .card-body{padding:14px}.strategy-c-homepage .strategy-c-collection-card h3{font-size:19px}.strategy-c-homepage .strategy-c-product-card .btn,.strategy-c-homepage .home-guides-action .btn{width:100%}.strategy-c-homepage .strategy-c-why{padding:60px 0}.strategy-c-homepage section[id]{scroll-margin-top:78px}}
@media(prefers-reduced-motion:reduce){.strategy-c-homepage .strategy-c-media img,.strategy-c-homepage .strategy-c-product-media img{transition:none}}
.strategy-c-homepage .strategy-c-collection-grid-media{padding:5px}.strategy-c-homepage .strategy-c-collection-image-grid{display:grid;width:100%;height:100%;min-width:0;min-height:0;grid-template-columns:repeat(2,minmax(0,1fr));grid-template-rows:repeat(2,minmax(0,1fr));gap:5px}.strategy-c-homepage .strategy-c-collection-image-grid img{width:100%;height:100%;min-width:0;min-height:0;object-fit:contain;border-radius:8px;background:#fff}
@media(min-width:621px){.strategy-c-homepage .strategy-c-collection-grid-media{padding:8px}.strategy-c-homepage .strategy-c-collection-image-grid{gap:8px}.strategy-c-homepage .strategy-c-collection-image-grid img{border-radius:10px}}

/* Party journey: keep the seven-card collection and add a branded activity branch. */
.strategy-c-homepage .strategy-c-collection-note{display:block;margin-top:5px;color:#6b626d;font-size:14px;line-height:1.35}
.strategy-c-homepage .party-offer-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
.strategy-c-homepage .party-offer-grid .card{display:flex;min-width:0;flex-direction:column}
.strategy-c-homepage .party-offer-grid .card-body{display:flex;flex:1;align-items:flex-start;flex-direction:column}
.strategy-c-homepage .party-offer-grid .card-body .btn{width:100%;margin-top:auto;text-align:center}
.strategy-c-homepage .party-offer-grid .party-gallery{height:auto;aspect-ratio:4/3}
.strategy-c-homepage .party-activity-visual{position:relative;display:flex;aspect-ratio:4/3;overflow:hidden;align-items:center;justify-content:center;flex-direction:column;gap:16px;padding:24px;background:radial-gradient(circle at 16% 18%,rgba(255,255,255,.88) 0 5px,transparent 6px),radial-gradient(circle at 85% 24%,rgba(255,216,107,.9) 0 6px,transparent 7px),radial-gradient(circle at 78% 83%,rgba(255,130,170,.8) 0 5px,transparent 6px),linear-gradient(145deg,#f0ebff,#ffd8e4 56%,#fff0b9);color:#211c31;text-align:center}
.strategy-c-homepage .party-activity-label{font-size:11px;font-weight:800;letter-spacing:.16em}
.strategy-c-homepage .party-clicker-preview{display:flex;gap:6px;transform:rotate(-3deg)}
.strategy-c-homepage .party-clicker-preview span{display:grid;width:43px;aspect-ratio:.8;place-items:center;border:4px solid #fff;border-radius:10px;background:#8d5bd2;color:#fff;font:800 20px Poppins,sans-serif;box-shadow:0 8px 0 rgba(33,28,49,.16),0 13px 22px rgba(33,28,49,.16)}
.strategy-c-homepage .party-clicker-preview span:nth-child(2){background:#ff6f91}
.strategy-c-homepage .party-clicker-preview span:nth-child(3){background:#3c9ed2}
.strategy-c-homepage .party-clicker-preview span:nth-child(4){background:#ec9d18}
.strategy-c-homepage .party-clicker-preview span:nth-child(5){background:#3da77a}
.strategy-c-homepage .party-activity-caption{max-width:260px;font-size:14px;font-weight:700;line-height:1.35}
.strategy-c-homepage .party-activity-visual:focus-visible{outline:3px solid #ffd86b;outline-offset:-5px}
@media(max-width:900px){.strategy-c-homepage .party-offer-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:620px){.strategy-c-homepage .strategy-c-collection-note{font-size:12px}.strategy-c-homepage .party-offer-grid{grid-template-columns:1fr}.strategy-c-homepage .party-clicker-preview span{width:39px}}

/* Compact collection and equal Party & Events offers. */
@media(min-width:901px){.strategy-c-homepage .strategy-c-collections{padding:58px 0}.strategy-c-homepage .strategy-c-collections .section-head{margin-bottom:24px}.strategy-c-homepage .strategy-c-collection-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}.strategy-c-homepage .strategy-c-collection-card .strategy-c-media{aspect-ratio:16/9}.strategy-c-homepage .strategy-c-collection-card .card-body{padding:14px 16px 16px}.strategy-c-homepage .strategy-c-collection-card h3{font-size:20px}.strategy-c-homepage .strategy-c-collection-note{margin-top:3px;font-size:13px}}
.strategy-c-homepage #party .party{padding:40px;background:linear-gradient(135deg,#2b213f,#4c3674)}
.strategy-c-homepage #party .party:after{width:210px;height:210px;right:-66px;top:-72px;opacity:.72}
.strategy-c-homepage #party .party .section-head{margin-bottom:26px}
.strategy-c-homepage #party .party .section-head .kicker{color:#ffd86b}
.strategy-c-homepage .party-offer-grid{gap:16px;align-items:stretch}
.strategy-c-homepage .party-offer-grid .party-offer-card{height:100%}
.strategy-c-homepage .party-offer-grid .party-card-media{display:block;aspect-ratio:16/9;overflow:hidden;background:#fff9f4}
.strategy-c-homepage .party-offer-grid .party-activity-visual{display:flex;align-items:center;justify-content:center;flex-direction:column;gap:12px;padding:18px}
.strategy-c-homepage .party-offer-grid .party-card-media img{display:block;width:100%;height:100%;object-fit:contain}
.strategy-c-homepage .party-offer-grid .party-surprise-media{background:#fff7f3}
.strategy-c-homepage .party-offer-grid .card-body{min-height:210px;padding:20px;gap:0}
.strategy-c-homepage .party-offer-grid .card-body h3{min-height:2.16em;margin-top:10px;font-size:22px}
.strategy-c-homepage .party-offer-grid .card-body .sub{min-height:3.1em;margin:8px 0 16px}
.strategy-c-homepage .party-offer-grid .card-body .btn,.strategy-c-homepage .party-offer-grid .party-card-availability{width:100%;min-height:50px;margin-top:auto;text-align:center}
.strategy-c-homepage .party-offer-grid .party-card-availability{display:inline-flex;align-items:center;justify-content:center;border:1px solid #d9d0df;border-radius:999px;background:#faf7fc;color:#685f68;font-weight:800}
@media(max-width:900px){.strategy-c-homepage #party .party{padding:34px}.strategy-c-homepage .party-offer-grid .card-body{min-height:196px}}
@media(max-width:620px){.strategy-c-homepage #party .party{padding:26px 20px;border-radius:28px}.strategy-c-homepage #party .party .section-head{margin-bottom:20px}.strategy-c-homepage .party-offer-grid{gap:14px}.strategy-c-homepage .party-offer-grid .party-card-media{aspect-ratio:16/10}.strategy-c-homepage .party-offer-grid .card-body{min-height:0;padding:20px}.strategy-c-homepage .party-offer-grid .card-body h3{min-height:0}.strategy-c-homepage .party-offer-grid .card-body .sub{min-height:0}}